Took me some time, but I think I figured it out! It seems like eBay has acquired a state-of-the-art 'buy-vs-build decision mixer' (sold used for $19 by a user named 'netscape'):
This is how it works:
- Write smart decisions like 'build own ad network', or 'license VoIP phone' on a piece of paper.
- Tear down the middle, and throw all the pieces into the mixer.
- Take out two random halves and voila - you have the decisions needed to run your company.
'Buy VoIP phone with no revenues for $2B+'?
'Hand over biggest ad asset to your biggest competitor'?!
'Pull from the gutter the VoIP system of that same biggest competitor and make it a viable alternative for your $2B+ system'?!?!?!
Yup - must be that decision mixer in action. No other way to explain any of this...